I just released a new book, Blame Game. How To Win It. Although it is based more on general psychological principles, one of the five chapters explains how learning and memory changes the brain, chemically and structurally, and thus provides a way to change behavior permanently. The book's thesis is a five-step program for living the good life. Think of it as "debt relief" for the high costs of excuse-making. Prominent psychologists have endorsed the pre-publication version. Check it out at Amazon or at your local bookstore (official release date is July 24).